WORLD CUP ORIGINALS
Produced the global launch campaigns for the DAZN Originals documentaries centered around the World Cup. This involved producing everything from trailers to key art, as well as out-of-home (OOH) and digital out-of-home (DOOH) assets. Through creative storytelling and captivating visuals, we aimed to build excitement and anticipation for these compelling documentaries worldwide in anticipation of the World Cup.
The Phenomenon is a story of redemption, chronicling Ronaldo’s comeback from the brink of forced retirement. Discussing the agony of his knee replacements, the crush of media scrutiny and the pressure to represent his country, this film features exclusive interviews with Ronaldo’s family, teammates and doctors. And for the first time ever on screen, Ronaldo himself looks back at his own career and, alongside Roberto Carlos, reveals what really happened in room 290 of the Château de Grande Romaine hotel on the afternoon of the 1998 World Cup final.
