I was tasked with the production of a campaign highlighting the 2023 playoffs and Super Bowl, generating a diverse range of video, social, and static assets. Despite the challenge of a tight turnaround, with teams entering the playoff system immediately after the winter holidays, we meticulously anticipated every eventuality to ensure instant delivery following the wildcard round of games. This demanded swift decision-making and proactive planning, resulting in an eventful yet highly enjoyable campaign that effectively captured the excitement and anticipation surrounding one of the biggest events in sports.