I was tasked with producing branded content for Sony to be showcased during boxing events leading up to the release of Ridley Scott's film "Napoleon." While previous promotions like Transformers and Jurassic Park followed a basic format, we aimed to elevate the narrative. By seamlessly integrating existing trailer footage with our archive and incorporating a compelling voiceover that echoed the rags-to-riches story prevalent in boxing, we aimed to engage audiences on a deeper level. The resulting edit strongly resonated with Sony, leading them to request two additional versions tailored for Spain and DACH regions. This expansion underscored the effectiveness of our storytelling approach and demonstrated the widespread appeal of the narrative we had crafted.