I produced the campaign for the 2024 Formula One and MotoGP season start in Spain. The campaign featured a range of assets, including 60", 15", and 6" video edits, social-specific versions, numerous print ads, DOOH/OOH adverts, radio spots, and web-based banners.

The artwork, titled "Nos Corres Por Las Venas," celebrated the deep connection Spaniards have with motorsport culture. It cleverly bridged the divide between both sports by highlighting figures like Carlos Sainz and his father, who are both Formula One drivers, alongside the Marquez brothers in MotoGP. This thematic approach aimed to resonate with audiences and evoke the shared passion and heritage of Spanish motorsport enthusiasts.