I co-produced the campaign for the Bundesliga and Champions League season start in the DACH region. The campaign featured a variety of assets, including multiple edits, social-specific versions, numerous print ads, DOOH/OOH adverts, radio spots, and web-based banners.

The hero video, starring DAZN-pundit and ex-footballer Michael Ballack, garnered significant attention and became a standout success. Its impact was profound, leading to a record number of subscriptions for the region. The strategic use of this video, along with the comprehensive range of supporting assets, contributed to the campaign's effectiveness in driving engagement and boosting subscriptions to unprecedented levels within the DACH region.